What is a primary goal of using KPIs in supply chain management?

The primary goal of using Key Performance Indicators (KPIs) in supply chain management is to evaluate and improve efficiency. KPIs are specific metrics that provide measurable values for processes or activities within the supply chain. By monitoring these indicators, organizations can identify areas where performance meets expectations or where improvements are needed.

For instance, KPIs can track metrics such as order fulfillment rates, inventory turnover, lead times, and production efficiency. By focusing on these measurements, companies can analyze their operations to streamline processes, reduce costs, and increase overall productivity. Ultimately, this systematic evaluation helps organizations make informed decisions that enhance their supply chain effectiveness, ensuring that they can deliver products and services more efficiently.

While other options touch on important business aspects, they do not encapsulate the main purpose of KPIs in supply chain management. Employee involvement, marketing efforts, and customer service interactions are valuable in their own right but are not the central focus of KPI utilization in this context.